WA Campaign Airs First Statewide Ad Urging Voters to Approve Referendum 74



Press Contact:

Angela Dallara

Communications Associate, Freedom to Marry



Seattle – Washington United for Marriage, the broad coalition working to defend Washington State’s freedom to marry law, began its statewide television ad campaign today, urging residents to vote “Approve” on Referendum 74.

The first ad in the campaign, which is airing now, features Robin and Steve Boehler of Mercer Island, WA, who talk about their wish for their lesbian daughter, Sara, to be able to share in the same freedom to marry as their other children. “I don’t want something less for Sara than I want for Lindsay and Emily,” Robin says in the ad. “I want her to have the same kind of joy that Robin and I have had,” adds Steve. 

“As we approach Election Day, television spots like these can make the difference for Washington voters who have not yet heard about why marriage matters to loving and committed same-sex couples and their families,” said Thomas Wheatley, director of organizing for Freedom to Marry, and Freedom to Marry’s lead staff person for Washington. “Washington became the seventh state to pass a marriage bill because thousands of people shared their stories and made the case to state legislators. It’s these personal stories that will ensure that Washington voters approve the freedom to marry in November.”

In a separate statement issued by Washington United for Marriage, campaign manager Zach Silk said: “We’ve been having thousands of conversations across the state with voters about why marriage matters and why it’s important to approve Referendum 74. Personal stories, like the Boehlers’, resonate with people because everyone understands that marriage means something special not only to the couple, but to their family and friends.”

Freedom to Marry has invested more than $3 million in this year’s marriage battles, including more than $700,000 in Washington. In addition to funding, support includes serving on governance committees and messaging, new media and field assistance. Freedom to Marry is raising additional funds for the ballot fights through its National Engagement Parties, which will take place around the country on October 13. It is also co-leading the United for Marriage effort to enlist volunteers to take time off and go to work on one of the four ballot measure campaigns this November.  

Washington United for Marriage’s television ad campaign will continue through Election Day.


Freedom to Marry is the campaign to win marriage nationwide. We are pursuing our Roadmap to Victory by working to win the freedom to marry in more states, grow the national majority for marriage, and end federal marriage discrimination. We partner with individuals and organizations across the country to end the exclusion of same-sex couples from marriage and the protections, responsibilities, and commitment that marriage brings.