California marriage equality advocates to re-launch public education campaign

Sacramento Bee
October 16, 2009

A coalition led by gay-rights group Equality California announced today plans to invest more than $15 million in an ongoing educational campaign to build support for the freedom to marry.

The new three-year effort, Let California Ring, will partner paid advertising with a grassroots community outreach campaign with the goal of "(enabling) hundreds of thousands of Californians to learn first-hand why marriage matters so much to same-sex couples." (Link)