“Eight Things I Learned as a 40-Year-Old Intern,” including how Google affects news headlines about

Poynter Online
August 12, 2008
When couples of the same sex began applying for marriage licenses in California, headlines and text described this as "same-sex marriage," as per LAT style. But when it became obvious through Google Hot Trends that potential readers were searching "gay marriage" instead, editors decided to allow that term in headlines. That leads to a larger question: To what extent do journalists let Google guide what they do? [Link]