Freedom to Marry launches Midwest campaign and big investment in OH, MI and IN

As the fredom to marry continues to build momentum in every corner of the country, Freedom to Marry today announced the launch of a new investment to increase the conversation about why marriage matters in the Midwest. Building on groundwork and partnerships over the past several years, Freedom to Marry will invest an additional $1.1 million this year in efforts to highlight and grow the bipartisan support for marriage for same-sex couples in Ohio, Michigan and Indiana. 

Through advertising, strategic communications, field operations, and the continued deployment of our Digital Action Center, Freedom to Marry will continue to make the case in the nation's heartland that it's time for marriage. 

Freedom to Marry founder and president Evan Wolfson said today:

The growing legal consensus throughout the country – from last year’s ruling by the U.S. Supreme Court right through to the recent unanimous wave of decisions from federal district judges and state high courts – is that marriage discrimination is unconstitutional and needs to go. Marriage discrimination not only violates the Constitution’s guarantees of the freedom to marry and equal protection, but also runs counter to Midwestern values of fairness, family, and freedom.

Our investment and engagement in Midwestern states will showcase those values and voices of support – families and clergy, business leaders and elected officials – as we make the same case for the freedom to marry in the court of public opinion as our advocates are making in the courts of law. With majority support now throughout the Midwest, alongside the national majority for marriage, it’s clear that all of America is ready for the freedom to marry.

Here are some highlights from each of these three states:

  • Michigan: Following a federal judge's March ruling striking down the state's ban on marriage for same-sex couples, Freedom to Marry worked with state and local partners to launch Michigan for Marriage, a new coalition dedicated to winning marriage in the state and amplifying the conversation about why marriage matters, with a specific focus on outreach to Republicans and people of faith. For more information on the legal landscape of marriage in Michigan - and the other states covered by the 6th Circuit Court of Appeals, which will consider an appeal in the MI case, DeBoer v. Snyder, visit 
  • Ohio: For the past year, Freedom to Marry has been a leading and founding member of Why Marriage Matters Ohio, the public education campaign about the freedom to marry in Ohio. This investment will increase this ongoing campaign, with $500,000 specifically focused on enabling the campaign to open four offices, hire a team of organizers, and create and air television ads across the state. 
  • Indiana: Earlier this year, as a lead part of Freedom Indiana, Freedom to Marry helped keep a proposed anti-gay, anti-marriage constitutional amendment off the November 2014 ballot. Freedom to Marry is now working with partners to grow support for marriage in the Hoosier State.