Levi’s Adopts a Tie-In With a Symbol of the Freedom to Marry

May 26, 2009

New York Times
May 26, 2009
Levi’s is getting in the spirit of the season by dressing its storefront mannequins in white. In Levi’s-owned stores in New York, Los Angeles, Chicago and San Francisco, that means more than just marking the passing of Memorial Day, the traditional date to begin wearing white: in 20 stores, the mannequins’ white Levi’s jeans and shirts are adorned with White Knots, a symbol of solidarity with the marriage equality movement. [link]