Video Round-Up: November 2012 ballot campaigns

Online organizing is one of the most rapidly-expanding aspects to campaigns, and state-level campaigns for the freedom to marry are making sure not to neglect this essential facet of getting the word out about why marriage matters. Many of the state marriage campaigns are thoughtfully producing videos to amplify the voices of marriage supporters and update supporters on the details of their campaigns. 

Four states are facing ballot initiatives during the November 2012 election. Washington and Maryland voters will be asked to affirm or reject the freedom to marry, which was signed into law in both states earlier this year. Minnesota voters will be asked to approve or deny a constitutional amendment that would prohibit the freedom to marry in the state, and Maine voters will be asked to support or reject a proactive measure that would grant same-sex couples the freedom to marry. All four campaigns are using video to get the word out. Take a look at all of them below:

Maine

Mainers United for Marriage, a coalition of organizations, including Freedom to Marry, who are working to proactively pass the freedom to marry, is using video primarily for public education efforts to showcase what Mainers are doing to get the word out about the citizens' initiative. This is their latest:

Maryland 

Marylanders for Marriage Equality is working to uphold the freedom to marry, which was signed into law by Gov. Martin O'Malley in March. Anti-gay activists have campaigned to place the law before voters - and this morning, the ballot measure became official when the state elections board certified their signatures. The organization is working to galvanize support among black Maryland residents, and one way they're doing so is with this new video, which features pro-marriage Marylanders. One speaker says, "As an African-American male, I know what it's like to be discriminated against. I don't believe that anyone should be discriminated against due to race, religion, creed, or sexual orientation. I believe in marriage equality, and I'm willing to stand up for it.

Minnesota

Minnesotans United for All Families, a coalition of organizations, including Freedom to Marry, who are working to defeat an anti-gay constitutional amendment that would ban marriage for same-sex couples, has been actively using video messaging throughout the course of its campaign. Their latest is a beautifully shot look at Twin Cities Pride that reaffirms their message that Minnesotans choose not to limit the freedom to marry.

Washington

Washington United for Marriage is a coalition of organizations, including Freedom to Marry, who are working to uphold the freedom to marry in the state, which was signed into law by Gov. Christine Gregoire in February. The organization has been using video to connect supporters directly with campaign staff, including campaign manager Zach Silk, and it has also been experiencing success with its "Why Marriage Matters" videos, including this latest spot, featuring a Republican state senator discussing why his conservative views compel him to support the freedom to marry.