Voters immovable on marriage equality?

Posted by Roberta Sklar on

"A groundbreaking study by Patrick Egan was released last week related to polling on ballot measures on marriage equality and same-sex relationships. The study shows that voters don’t move during campaigns. They vote the way they said they would right from the start. “Whaaa?,” I said to myself when I first read it and did a double take.

"So what are all the energy, time, resources and money spent about? The ads, the door knocking, the name calling. I said to friends and colleagues: 'This report will knock your socks off.'

"According to NYU professor Egan’s report, a study of 167 polls taken in 33 states over a decade, there’s no evidence to support the notion that voters move one way or another on marriage equality over the course of a four to six month campaign. Both Geoff Kors of California Equality and Kate Kendell of NCLR believe that the reason voters don’t move is they are being hit by arguments from both sides, are skeptical of all political arguments and stick with where they were.

"This makes a lot of sense. Most voters don’t think or care all that much about marriage equality in the first place and with lies coming from our opponents, rebuttals from our side, name calling all around – why try to sort it out?

"All this does is reinforce what we already know: a campaign is no time to start to try to change hearts and minds. So, what is it for? Certainly it is there to get out the vote, to reinforce those who support us and to counter the opposition so that they don’t simply walk all over us.

"But there is no way around the hard work that must be done between campaigns to educate and bring our message to bear. We need to stop whining and start working. It’s not up to organizations with magic messaging. Instead, it’s up to each of us, right now, to reach out to the people in our lives. They are not abstract “voters” or the “movable middle” but our friends, our neighbors, our co-workers, our relatives. They can and will move — but not because of a TV ad, because we took the time to move them.

"What we do know is that when people move to our side, they stay there and that they will be with us the next time they are casting their vote.

... "You can read the report, 'Findings from a Decade of Polling on Ballot Measures Regarding the Legal Status of Same-Sex Couples' prepared by public opinion expert Patrick J. Egan, Ph.D., here.  But please don’t just read it — start talking beyond your comfort zone."

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