WATCH: ‘Same Love’ wins big and marriage supporters speak out at the VMAs

Last night, Macklemore & Ryan Lewis, the breakout hip-hop duo who have enjoyed massive success this year for their No. 1 hits "Can't Hold Us" and "Thrift Shop," won the MTV Video Music Award for "Best Video with a Social Message" for their video for "Same Love," the platinum-certified song that has already racked up over 70 million views on YouTube. The song also features Mary Lambert, a singer-songwriter who released a moving new coda to the song last month, "She Keeps Me Warm."

Earlier in the night, Macklemore and Ryan Lewis and Mary Lambert performed "Same Love," where Oscar-winning superstar singer Jennifer Hudson joined in at the end as a surprise addition. Watch the video here:

"Same Love" talks about the importance of respecting and celebrating gay and lesbian people, and includes specific encouragement of the freedom to marry. The song has sold a record number of downloads and achieved massive airplay across the radio and streaming services.

In the acceptance speech for the VMA, Macklemore explained:

I've been writing songs since I was 15 years old, and out of every song I've written, this is the most important record out of all of them. To watch this song in the last year spread across the world is a testament to what is happening right now in America on the forefront of equality. Gay rights are human rights - there is no separation.

Here's Macklemore's full acceptance speech:

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NBA player Jason Collins, who became the first openly gay male athletes in a major U.S. suport to come out earlier this year, introduced the "Same Love" performance. He said:

Just before I came out, my grandmother told me that she was afraid I would encounter the same prejudice and bigotry that she experienced growing up in the segregated south. But I knew that hating someone for their sexual orientation is the same thing as hating them for the color of their skin. And the only way that things change is when you stand up for what you believe in. 

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